A reader recently sent me the following letter:
….”I am just curious about this whole issue of colours running when we wash most African fabric. Is there anything in their manufacturing/dyeing process that they can change so that the colour does not run? Or is there some treatment that could be given to this cloth to make it easily machine washable?
I am really inspired by the amazing patterns and am surprised that leading fashion manufacturers don’t source this fabric. My one guess is that the colours running make it a little bit inconvenient to wash and may act as a barrier from these fabrics becoming popular to the whole public beyond the socially-conscious/ funky-art-lover group. What do you think?….”
My response follows:
Thanks for your good questions. I salute your appreciation of the African Aesthetic which, in the realm of fashion, is customarily found in roots-conscious African Americans and other free spirits in tune with that cultural expression.
Let’s look at the question of dyes that run first, and then go on why we see so little of the African Aesthetic in US fashion. In the arena of Hand Dyed Fabrics, unlike what sounds like your experience, curiously, I have found that very few of the hand-dyed fabrics run, and only the Indigo runs seriously, but we’re prepared for that.
Most of the artisan workshops I patronize in Africa use aniline dyes and, if properly rinsed in the dyeing process, the dye in the textiles does not run at all. There are some vegetable dyes that are occasionally used in some fabric decoration–such as painting or printing on locally woven cotton cloth, and some of them run furiously in the first washing, taking away most of the color, and then there’s nothing much left to run. Korhogo designs in particular behave this way, and I do not recommend that you wash them at all. I wash Mudcloth in the washing machine on cold and gentle, and usually hand it to dry. It fades agreeably over time, but since it is my thought that currently the “mud” is fortified with actual dye, the comments about aniline dyes above cover this category.
As far as most of the printed fabrics are concerned, in my experience, they are all colorfast. I have seen no factory-produced fabric that I sell ever bleed in the laundering process. Maybe I’ve been fortunate, or maybe I’ve bought pretty good quality materials. Historically, however, poor quality fabrics employ cheaper dye and cheaper dye is often fugitive and unreliable. India used to be notorious for blacks, purples and reds that tinted everything else in the wash, not to overlook the very popular Bleeding Madras that was so popular in the 60′s. I expect that “running dyes” are enough of a problem that most companies now are using better quality dyes that don’t run in an effort to hold onto their own market share. It’s hard to imagine that the international market wouldn’t pressure folks in that direction. To avoid factory-made fabrics that might run, I’d avoid really inexpensive ones.
As to why we don’t see African fabrics in US fashion I have 2 distinct speculations–
First, the hand decorated and dyed fabrics are made in very short lengths–4-6 yards at the most. Each length is thus unique, and the design may not be one hundred percent the same as to depth and distribution of design & color from one end of the length to the other. Manufacturers who create garments for the mass markets buy in the hundreds if not thousands of yards for which I’ve had requests that of course I could not fill, being too small a business and not working directly with factories plus being far away from the factories.
Some fabric manufacturers have designed fabrics that initially appear to be hand-dyed–tie and dye designs come to mind–and the intention of the production of these fabrics is to scoop up the sales that would otherwise go to the actual hand-decorated products. Interestingly, when these fabrics first appeared in the Gambia in the late 1990′s, they were sold for nearly the same price as the actual hand-made fabrics. Only subsequently was the price dropped to reflect the cost of factory made fabrics. But the effect of the appearance of these fabrics—primarily from China– was to take a huge toll on the actual hand-dyed fabrics, which instantly became far less complex to be competitive.
In design the traditionally complex in tie & dye (and other hand-done processes) was replaced by the large & simple. In fact, there was a huge rage for discharge-dyed fabrics that followed on the introduction of factory made tie & dye fabrics. You know Discharge? That’s when the artisan, using bleach, spatters, squirts or dips already factory dyed fabrics in order to remove the color in those specific areas and which produces the resultant design. Although some of the results are beautiful, often there is little finesse and control and the product looks blotchy. Further, the bleach never stops “working” so the fabric is weakened where the bleach was applied.
I suppose that the fabrics imitating the tie & dye and other hand-decorated fabrics have been successful enough, as the companies continue to make them. But tie & dye—true or factory-made–has only ever had limited appeal in the public eye anyway. The same goes for other kinds of hand decorated fabrics. Which brings us around to your other question regarding why we see so little effect of African textiles and aesthetic sensibility in fashion and fabrics in the US.
The best of African contemporary fabrics demonstrate great sophistication regarding color & design, a push/pull in layers of layer & pattern that resembles the complexity of African poly-rhythms in its music. Further, many of the design patterns are large, and most Americans prefer to wear small close-fitting garments rather than the loose and full robes or wrap skirts one sees around the African continent. The African fabric is designed with drapery in mind rather than couture.
Usually Euro-American designers prefer to make designs line up at the seams, which may be a little more difficult with large figured designs and which doesn’t concern the African couture where even whether the design is right side up or sideways doesn’t matter at all. Some people here don’t ever wear bright colors, much less the bold angular African patterns with subtle, complex arrangements of colors and designs . And while many people do wear all-over prints, one can only assume that either most people would just rather have an all over pattern of corporate logos, Donald Duck or tiny pink flowers, or that they only choose from what’s available.
People who do prefer bolder African type garments are challenged to find them, but there are designers and artisans who use those materials in creative and traditional ways. Good luck in your own fashion pursuits, and if you get a nice line of African fabric garments together for sale, pass along a link and we’ll share it around.
All Best,
Isa2